ABOUT
US

At Waste Up, we convert fast fashion overstock into eco-friendly, profitable products using upcycling, ethical manufacturing, and green marketing. This helps brands cut waste, achieve sustainability goals, and succeed in a dynamic industry.

We’re a movement addressing the global waste crisis, driving a zero-waste fashion future with transparency, timeless designs, and scalable solutions..

OUR MISSIONS

What Sets Us Apart

  • Sustainable Practices: Using eco-friendly fabrics, recycled fibers, and low-impact dyes to minimize environmental footprints.

  • On-Demand Production: Employing made-to-order processes to eliminate unsold stock and reduce waste.

  • Transparency & Ethics: Providing full supply chain visibility to ensure fair treatment and ethical labor practices.

  • Timeless Designs: Designing versatile, durable pieces that transcend fleeting trends, encouraging thoughtful consumption and investment in lasting quality.

To lead the transition to a zero-waste fashion industry, one recycled product at a time. 

WHAT SET US APART?

1
Sustainable Practices: Using eco-friendly fabrics, recycled fibers, and low-impact dyes to minimize environmental footprints.
2
On-Demand Production: Employing made-to-order processes to eliminate unsold stock and reduce waste.
3
Transparency & Ethics: Providing full supply chain visibility to ensure fair treatment and ethical labor practices.
4
Timeless Designs: Designing versatile, durable pieces that transcend fleeting trends, encouraging thoughtful consumption and investment in lasting quality.

WHY WASTE UP?

We don’t just tackle fast fashion’s waste problem—we provide scalable, impactful solutions. From upcycling and sustainable manufacturing to innovative green marketing, Waste Up helps brands meet ESG goals and stay competitive. Together, we can reshape the future of fashion into a zero-waste economy.

MEET THE TEAM

Liza Deyrmenjian – Co-Founder & CEO

Liza Deyrmenjian is an entrepreneur and a leader in the global fashion industry. With over 30 years of experience, Liza has founded and successfully exited multiple businesses, including The Cutting Room and The Cut Design Academy. In New York City, she worked with designers to turn sketches into products sold at Saks Fifth Avenue, Nordstrom, and Barneys New York. As CEO of Waste Up, Liza leads the charge in creating sustainable solutions for the fast fashion industry, leveraging her extensive background in textile innovation, manufacturing, and business development to drive impactful change.

Stacy Igel – Strategic Advisor

Stacy Igel is the founder and creative director of Boy Meets Girl®, an iconic fashion brand known for its bold designs, cultural relevance, and commitment to social activism. With over two decades of experience, her designs have been featured at major retailers like Bloomingdale’s, Nordstrom, and ASOS. Stacy’s deep commitment to sustainability and innovative collaborations with nonprofits and artists align perfectly with Waste Up’s mission. Her expertise in marketing, design, and partnerships plays a pivotal role in advancing our sustainable fashion initiatives.

Carey Fouks – Strategic Advisor

Carey Fouks brings over 24 years of experience as a champion of creativity and social justice. As Partner & Principal of the Rennie Collection, Canada’s largest private contemporary art collection, Carey oversees more than 4,000 works. His focus on socially driven projects and large-scale installations provides Waste Up with a unique perspective on integrating artistry with sustainability. Carey’s passion for impactful storytelling and innovation strengthens our mission to redefine fast fashion through sustainable practices.